Privacy Policy

The Briggs & Stratton Corporation On-Line Privacy Policy

The Briggs & Stratton Corporation is committed to protecting your privacy. This Privacy Policy is intended to keep you informed about that policy, which addresses the following topics:

  • what individually identifiable information of yours is collected from you on the web site
  • the organization collecting the information
  • how the information is used
  • with whom and when the information may be shared
  • what choices are available to you regarding collection, use and disclosure of the information
  • the kind of security procedures that are in place to protect against the loss, misuse or alteration of information under Briggs & Stratton's control
  • how you can correct any inaccuracies in the information
  • how you can contact us with any questions about this Policy.

Information Collection and Use

The Briggs & Stratton Corporation collects information from our users at several different points on our web site.

My Briggs & Stratton:

This section of the site is designed to allow you to keep track of information about the equipment you own. You can use this section to make it easier for you to locate relevant information for your equipment, such as an operator's manual or maintenance and repair parts. When you create an account, you will need to provide your contact information (such as name, email address, and shipping/billing address). Briggs & Stratton will use this information (a) to automatically populate fields if you order online, (b) to contact you about services/information which you have expressed interest in receiving, or (c) to send you information about new products and accessories. We respect your right to privacy and give you the opportunity to decline the communications mentioned above.

Email Services/Newsletters

If you wish to subscribe to our Maintenance Reminder Email Service, or any email newsletters, we require contact information such as name and email address.

Surveys & Contests

From time-to-time, our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary. You can choose whether or not to disclose information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code and age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving customer satisfaction with our site.

Supplementation of Information

In order for this website to enhance its ability to tailor the site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant associates to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the site to our users' preferences.

Cookies

A cookie is a piece of data stored on the user's hard drive containing information about the user. We use cookies to make it easier for you to use our Web site. For instance, by setting a cookie on our site, you would not have to choose your region or language, or log in a password more than once per visit, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. The cookie is in no way linked to any individually identifiable information while you visit our site. Once you close your browser, the cookie simply terminates. If you reject the cookie, you may still use our site. The only drawback is that you will not benefit from some of the personalization functionality in several areas of our site. For example, you will not be able to automatically save preferences such as information about your language or region preferences.

Log Files

We use a variety of information sources (IP address, domain names, browser software, etc.) to analyze trends, administer the site, track user movements, and gather broad demographic information for aggregate use. The data gathered is not linked to individually identifiable information.

Information Sharing

We do not sell, rent, or lease any individually identifiable information. We share only aggregated demographic information with our web site associates and advertisers. This information is not linked to any individual person. We sometimes share the individually identifiable information that you provide us with third parties who assist us with specific marketing and sales programs. These third parties are allowed to use your individually identifiable information only for the purpose of responding to requests from you for additional information, or for the purpose of marketing and selling Briggs & Stratton products.

We may disclose your individually identifiable information in the following circumstances:

  • In Legal Proceedings. If Briggs & Stratton receives legal process calling for the production of information (such as a court order, a subpoena, a civil discovery request, or a civil investigative demand), Briggs & Stratton will produce personal information that responds to the legal process.
  • To Protect Safety. Briggs & Stratton will disclose personal information to the extent necessary for Briggs & Stratton to protect its own rights or property, the safety of its employees, or the rights or safety of others.
  • In Business Transactions. Briggs & Stratton may acquire other businesses, and other businesses may acquire Briggs & Stratton. If that occurs, the information Briggs & Stratton collects may be one of the assets examined or transferred as part of the transaction. Briggs & Stratton will not permit another business to examine the information Briggs & Stratton has collected without a confidentiality agreement. Briggs & Stratton will not transfer the information it has collected unless the recipient agrees to provide privacy protections equal to or exceeding those established by this Privacy Policy. In the unlikely event that Briggs & Stratton is involved in a bankruptcy proceeding, Briggs & Stratton may sell your information to the extent permitted by applicable law.

    • Links To Third-Party Sites

    This web site contains links to sites that are operated by third parties. Please be aware that Briggs & Stratton Corporation is not responsible for the privacy practices of these third-party sites. We encourage our users to be aware when they leave our site and to read the privacy statement of each and every web site that collects their personally identifiable information. This Privacy Policy applies solely to information collected by this Web site.

    Security For Your Information

    Briggs & Stratton Corporation uses commercially reasonable physical, technical, and administrative safeguards to help protect against the loss, misuse, and unauthorized use, disclosure, alteration or destruction of the information you provide us. When you provide us information through our web site, your transmission of information is protected by secure socket layer (SSL) encryption. Once the transmission is received, we store your information on our secure servers.

    Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to individually identifiable information. Employees authorized to access individually identifiable information are kept up-to-date on our security and privacy practices. When new policies are added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to help safeguard our customers' information. Please keep in mind that no security system is a guarantee against unauthorized intrusions.

    Correcting/Updating Your Personal Information

    You can change your individually identifiable information (such as your mailing address), or discontinue our service either at the My Briggs & Stratton page or by emailing our Customer Support.

    Your Right To Opt-out

    When we ask you to provide us with individually identifiable information, we also give you the opportunity to 'opt-out' from having your information used for purposes not directly related to our site. For example, our My Engine Information registration form has an 'opt-out' mechanism so users who use our personalization service, but don't want to receive any marketing material, can keep their email address off our marketing lists.

    International Users

    The Briggs & Stratton Web site is hosted in the United States and is intended for, and directed to, users in the United States. Please be advised that if you are a user from a country other than the United States with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, that your use of our Web site is governed by U.S. law, this Privacy Policy, and our Terms of Use.

    Notification of Changes To This Policy

    We may update this Privacy Policy periodically. Any changes will become effective immediately upon being posted. If we make any material changes in the collection, use, disclosure or safeguarding of your individually identifiable information, we will notify you by placing a notice on our Web site. Please check this page for changes. If we revise this Privacy Policy, we will not use or disclose your information in a manner that is incompatible with the policy in effect when your information was initially collected unless you authorize us to do so.

    How To Contact Us

    If you have any questions about this Privacy Policy, you can contact us as follows:

    Corporate Headquarter North America
    12301 W. Wirth Street
    Wauwatosa, WI, 53222
    001 (414) 259-5333

    Effective Date: January 2009